… explained by Tony D Hudson

Sponsors

Social Media Marketing through Digital Sponsorship

What don’t you know about the properties you will sponsor? Are they working hard enough for your business? What are your competitors doing with their sponsorship investments? Can you afford not to find out?

If you have not heard about Digital Sponsorship LLC (DSM), you soon will be. We also offer senior level consulting to help sponsors address even their hardest issues—from calculating ROI to pricing digital sponsorship proposals, developing negotiation scenarios and optimizing activation.

Whether you are an digital media industry veteran or just getting started, your sponsorship solutions need to be smart. Creative. Savvy. Think ROI. We have access to the best minds in the business, a proprietary knowledge base, in-depth experience with sponsors in nearly every industry and over 25 years of sales, marketing, social media, creative design and public relations; all shaping the digital sponsorship world.

Services we provide our sponsors are:

  • Sponsorship Consulting – DSM has developed industry-leading models to help you do everything from selecting the right opportunity—or level of opportunity—to measuring the sponsorship ROI from your existing relationships.

  • Valuation Services – Are you getting what you paid for? DSM’s proprietary valuation methodology is used to evaluate all types of partnerships and is soon to be endorsed by over 200 leading global companies.

  • Research – Interested in a particular sport or special event? How about a fast-growing technology company, or one that is prominent in the growth of Green Energy or funding a cause. DSM will soon maintain the largest database of digital sponsorship information in the world. We can customize a research report to your specifications. We can even show you what your competitors are sponsoring.

  • Events & Training – DSM’s knowledge of digital sponsorship is second to none. From the industry’s only online and offline workshops, we produce material on nearly every sponsorship topic for every level of sponsorship executive.

  • Publications – Our publications include DSM Sponsorship Report, the industry’s only newsletter covering the latest in digital media marketing and sponsorship news and trends; DSM Sponsorship Sourcebook, a comprehensive guide for the industry; and our new ROS: Return on Sponsorship book, the definitive resource for determining digital sponsorship ROI.