Lisa Hsia, senior vice president of news media at Bravo TV, weighs in on the future of new media platforms from a marketing perspective at the BRITE 09 conference at Columbia Business School.

Bravo TV: Digital Media and Marketing Strategies

Written by Igor Beuker on May 26th, 2010 We often share our opinion on virals and seeding. Today I thought it was time again do some cross checks for you. How do others feel about making content go viral? We will share some quotes and tips of Dan Zarrella, author of The Social Media Marketing Book. Are you ready? Ideas do not spread because they are “good-I →

Business Intelligence 2.0 and What it Means for Business by IT Strategists Business Intelligence 2.0 (BI 2.0) is a term that refers to new tools and software for business intelligence, beginning in the mid-2000s, that enable, among other things, dynamic querying of real-time corporate data by employees, and a more web- and browser-based approached to such →

Digital sponsorship is like sponsoring an event, activity, company, or cause except that you are "partnering" with whom you are sponsoring because this partnership will help you reach a new market or enhance your brand quicker. In all cases, the sponsor's objective is to achieve goals that coincide with their overall business goals. For example, take a small business who has →